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description: One token, many utilities, huge revenue streams
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# The Meerkats Playbook

## What’s our Arbitrum playbook? <a href="#id-493e" id="id-493e"></a>

You, as a potentially new entrant into the Burrow (into our ecosystem), we understand that you will naturally want to know how we intend to position MM as one of the top projects on Arbitrum. In short; One token, many utilities, huge revenue streams. These revenue streams will eventually be accrued for MMF holders on Arbitrum. To achieve so, we seek to create a slew of protcols that will help us to reinforce our ability to accrue revenue under 1 singular token. Let us share with you our concrete plans, as well as some thoughts that we have.

## **These are some of the confirmed items that we seek to launch:** <a href="#id-859b" id="id-859b"></a>

1. DEX
2. Vote-escrowed tokenomics & governance system
3. Liquidity gauges encompassing third-party bribes
4. On-chain NFT marketplace with collection bid feature
5. Yield Optimizer with lock-up mechanics rewarding loyal users
6. Money Market for supplying and borrowing of assets
7. Launchpad system favoring MM token holders

The aforementioned items are synergistic, which is why we have laid out the above items as we have currently done so. To delve further into our thoughts processes do read the following:

## Creating a bustling liquidity ecosystem <a href="#id-05cb" id="id-05cb"></a>

Our intention is to create a fully autonomous and self-sustaining DEX with huge liquidity pools. This aspect of the protocol needs to be obtained by ensuring that incentives of all actors are aligned. Liquidity providers need to be incentivised (through emissions), projects seek cheap emissions (by providing bribes), traders seek speculation (through trading), the ecosystem seeks a careful balance by rewarding those who need to be rewarded, and having provisions to ensure a perpetuating cycle. Our DEX, vote-escrowed tokenomics, liquidity gauges, governance platform allows this to be achieved. As long as new projects continue to build on Arbitrum, MMF will continue to be the go-to DEX through which liquidity will be hosted, precisely by virtue of the mechanics made available to fairly reward all who participate.

Let’s take a closer look at how the different game-theoretic dynamics will come into play. By building a solid platform, and huge stream of users, MMF seeks to become the go-to DEX of choice. Projects will seek to have liquidity hosted on MMF due to our huge moat of userbase and strong liquidity. In order to obtain liquidity for their project, they can opt to do one of two things:

1. Buy MMF tokens to lock as veMMF tokens, and to vote for emissions for their own project.
2. Provide bribes to reward our MMF token holders to vote for a liquidity farm.

Regardless of the choice taken, we can be certain that there’s huge value capture for MMF token holders, as there’s buying pressure/bribe rewards for token holders. In short, token holders vote while getting rewarded for doing so, projects list on our DEX by providing incentives to our userbase, traders and new users flock to our platform to trade due to the competitive moat we have created. Finally, revenues that are generated through trading fees goes back to liquidity providers and also goes towards the creation of Protocol-Owned-Liquidity for the MMF token. In essence, this will result in a beautiful flywheel cycle through which all participants can benefit.

## Widening competitive moat through add-on services <a href="#id-8a71" id="id-8a71"></a>

It is not sufficient for us to simply operate a DEX with sensible tokenomics. It is imperative for us to push the envelope to provide more utility for MMF token holders. To achieve that, we need to build systems to build interest, reward users, possibly create new levels of speculation/ability for users to earn. All of these will be achieved through the creation of protocols that supplement our ecosystem. These manifest in the form of NFT marketplaces, yield-optimizers, money markets. The list goes on. Now, there’s a very specific MMF token utility for each of these new systems we intend to launch. It will be overwhelming for us to mention all of our plans in this article right now, and hence we will share more of such plans when each of the protocols get released.

## A simple TLDR <a href="#id-78fa" id="id-78fa"></a>

In case the above was difficult to digest, let’s take a look at a simpler illustration that involves different parties.

* **As a trader**: You will trade at MMF simply due to low fees, deep liquidity, low slippage, huge token offerings.
* **As a liquidity provider:** You will provide liquidity at MMF due to stable emission rewards, huge fee rewards due to possibly larger trading volume resulting from deeper liquidity.
* **As a project:** You can opt to either purchase MMF tokens to vote for a liquidity farm for your own project. OR, you could opt to bribe MMF token holders to vote for a liquidity farm for your project.
* **As a token holder** (governance believer): You will purchase MMF, lock it into xMMF tokens, and subsequently lock into veMMF tokens to vote for projects. You have 3 parallel revenue streams as a veMMF holder:

1. Earn from revenue share.
2. Earn from bribes through voting.
3. Ideally, price appreciation as our team trims emissions over-time to reduce dilution when platform is stable

* **As a token holder** (degen): You can opt to purchase and hold MMF tokens alongside yield-farming for more MMF tokens by providing liquidity, and speculate on price appreciation.

## As a guideline, our team will focus on the following: <a href="#id-98f4" id="id-98f4"></a>

1. Reducing emissions weekly as our platform starts to attract liquidity providers. We seek to keep at least 200mil to 300mil liquidity on our platform. Should MMF tokens price increase, we will rapidly decrease emissions commensurate with the amount of liquidity we wish to attract. This has the effect of quickly lowering dilution for token holders, to boost token holder confidence.
2. Build new protocols and revenue streams. These revenue streams will supplement the creation of Protocol-Owned-Liquidity to create a stable MMF token price. At the same time, this will also aid us in growing our community even further.
